#LANA DEL REY SEXY NUDE ESQUIRE SERIES#
As psychologist and author of Delusions of Gender, Cordelia Fine, writes:Ĭonsider a study that showed one group of men a series of ads portraying women as sex things, and compared their behaviour with that of men shown instead advertising material without sexual imagery. As much as we may try to deny it, there is a direct connection between this depiction and how we view women in everyday situations. Even as we fret about the lack of women in senior executive positions, we continue to excuse a world in which women are depicted as 'ornaments' and one-dimensional sex objects. When it comes to women, the message is clear. Mass media in all its forms simultaneously reflects and shapes our society. These are the individual parts of the sum that is our culture. You will be surprised how many films fail.īut we don't live in a world like that because the truth is, these are not 'only' magazines or 'only' films or 'only' advertisements. Where comedians do not deal with female hecklers by wishing a violent gang rape on them, and where the majority of films pass the Bechdel Test, a simple quiz that asks whether there are at least two female characters that speak to each other about something other than a man. What do we expect? We expect a world where women do not serve the same function as cars. You were supposed to love me." He's only a rapper! What do you expect? Now shut the fuck up and get what's coming to you. And it's there when we complain about misogynistic lyrics that conflate sex and violence such as, "Don't you get it, bitch? No one can hear you. It greets us when we object to music videos that try to outdo each other when it comes to how much female flesh they display while the men remain fully clothed. He's only a comedian! What do you expect? It greets us when we complain about comedians making rape jokes which vilify victims and award show hosts who ridicule female actors who bare their breasts. It greeted us when we complained about last year's GQ special that honoured five Men of the Year with covers shots featuring them in spiffy tuxedos while the sole Woman of the Year, Lana Del Rey, was pictured completely naked. It's a familiar argument and one that greets feminists virtually every time a new case of sexual objectification - even violent sexual objectification - comes to light. There are many who will claim it is silly to get worked up over things like this that Esquire is "only" a men's magazine and that the Ford images are "only" cartoons. They admit the images should never have been produced in the first place and certainly should not have found their way online. The campaign was produced by Indian agency WWP, which, along with Ford, has since apologised profusely. That campaign features animated pictures of sexy women (by which I mean women in very little clothing) in a (frankly not so cool) car, bound and gagged and thrown in the boot, ostensibly to showcase the roominess of the small car.
What's the difference? Speaking of women and cars, Ford is in the midst of a furore after images for an aborted advertising campaign for its car the Ford Figo were leaked online. This may sound even worse, but it's the same way we also provide them with pictures of cool cars." one of the things men like is pretty girls, so we provide them with pictures of pretty girls. His bizarre confession didn't stop there: "What we do at Esquire is produce a men's magazine, and it has a male gaze. Perhaps there was truth serum in the water provided for the panellists. I could lie to you if you want and say that we're interested in their brains as well, but on the whole we're not, and they're there to be beautiful objects," he stated on a taped live panel at Advertising Week Europe. "The women we feature in the magazine are ornamental. Last week, Alex Bilmes, editor of Esquire, candidly and very publically admitted what we have all long known that his magazine, like others aimed at men, uses women as sex objects. These sorts of depictions have real world consequences, writes Ruby Hamad. The sexual objectification of women is most overt in men's magazines and sexist films, but it doesn't end there.
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